I’ve looked through a huge selection of band websites, from the professional sites created by high-tech designers to the free sites you’ll find at MySpace or Facebook. Out of this research, I’ve learned a few simple techniques to designing a website that serves its purpose. There are two purposes to every band website: first, to market your band; and second, to market your CDs or digital downloads. If your site does any less, you are selling yourself short. So let’s get started doing 12 hot tips on the best way to turn your website into a money maker.
1. KIS. Keep it simple. Websites shouldn’t be flashy. You can test to impress people with killer graphics and dazzling animation, but all you are doing is limiting the amount of fans who will visit your site. I can’t tell you how many times I stopped trying to surf a website that exposed with some fancy FLASH or gave you a blank page with a pop-up. That’s favored by the Major Labels, but more surfers think it is essential to use pop-up stoppers because way too many people use pop-ups to provide SPAM.
2. Use consistent navigation. It doesn’t ultimately matter where you put your navigation bar, but be consistent. Stick it at the side or top of the page and give it quick and easy access. Also realize that se’s need clear and easy paths if they’re going to navigate your site, and search engine traffic is something every website should try to gain.
3. Know your market. You can’t be all things to all people, so focus on a distinct segment. In the event that you play death metal music, cater each page compared to that style of music. Submit your site to those websites that connect to that market. Exchange links with bands in your niche market.
4. Include your contact information. Just like with regular press kits, your site should be packed filled with contact information for your band, including a booking phone number, a mailing address, fax number if possible, and an email address. There is nothing more frustrating than having to search a website just to find the owner’s email address. Post your contact info in the bottom of every page of your site, along with your email. Offer the substitute for send from the form AND a hot linked email address easily entirely on your pages.
5. Keep graphics to reasonable size. I have high-speed internet access, however the vast majority of the world does not. Most of those who don’t, don’t want to have to wait two minutes for the graphics to load. Optimize your graphics so that they are under 30k, as well as your visitors will undoubtedly be even happier together with your band when they reach the music and information in a reasonable amount of time.
6. Add a newsletter. If you don’t have a newsletter, you’re selling yourself short. Many people don’t buy immediately. They wait before time is right. Encourage these potential customers to sign up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Send out your newsletter frequently to get your visitors worked up about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People need a reason to come back to go to you, or they may forget about you. Include regular news updates on your site, a journal, chat room, or online community. Build a sense of community which means that your visitors will want to keep coming back again and again.
8. Get a domain name. I know you don’t want to spend big money on an internet site, but a domain name is essential for any professional band, and you may purchase one as for as little as $10 per year nowadays.
9. Use META Tags. It appears that increasing numbers of people are forgetting to utilize META tags on their web pages. Despite the fact that search engines no more weigh them heavily in their algorithms, they are still used to determine how well your website will rank.
10. Make it easy to accept payment. Unless you take http://mp3paw.io credit cards on your own website, you are losing sales! You may still find a lot of great methods to accept payment through credit cards. Paypal, for example, permits you to setup a straightforward customizable store on your own website, and best of all they only take a very minuscule piece of the sale. Customers need not have a Paypal account to order.
11. Content, Content, Content. If you have been to any marketing websites, you will have heard how important relevant content is for the website. This remains as important now as it as ever was. Good content on your website will sell your music products. This might mean streaming or downloadable MP3s, articles about your style of music, reviews of bands playing your style of music, or great ad copy which will sell your products. Great content is why is a great website. If you have information or resources which are useful, you’ll develop repeat visitors. This can ultimately result in more sales.
12. Put in a Links page. Many websites require you to add a reciprocal link from your website to become added to theirs. Be sure you setup a links page to trade links with other websites.